Video isn’t optional anymore.
It’s the way people learn. It’s the way people buy. It’s the way brands become memorable.
If you’re not creating video, you’re behind. The good news is you don’t need a Hollywood budget. You need consistency and the right types of content.
Here are the five videos every tech brand should create:
1. The 60-Second Explainer
What do you do? Who do you help? What problem do you solve?
Keep it under a minute. Use plain English. Skip the jargon.
This is your elevator pitch in video form. Use it on your homepage. Use it in sales emails. Use it on your LinkedIn profile.
The best explainers feel like a conversation, not a presentation.
2. Product Demo
Show the actual software in action.
Real screen recordings beat polished ads every time. Show the interface. Show the workflow. Show the moment when something clicks.
Don’t edit out the “imperfections.” Those make it authentic.
This video lives on your pricing page. It goes in your sales deck. It works as a follow-up after demos.
3. Customer Testimonial
Let your users tell the story.
Nothing converts better than peer recommendations. A happy customer explaining their results carries more weight than anything your marketing team can write.
Ask for a ten-minute call. Record it. Edit it down to two to three minutes.
Focus on the problem they had. Then focus on the result they got.
4. Behind the Scenes
Show your team. Show your office. Show your process.
People buy from people. They want to know who’s building the product. They want to see the culture.
This type of content builds emotional connection. It humanizes your brand.
Use it to introduce new team members. To show your standup culture. To reveal the messy, real work of building something great.
5. CEO or Founder Thoughts
Share your take on industry trends. Share your lessons learned. Share your vision.
Position yourself as the expert. That’s what thought leadership looks like.
It doesn’t need to be polished. It needs to be authentic. Your audience can tell the difference.
Start Small
You don’t need all five videos today.
Start with one. A phone recording is fine. A screen recording works. Something is always better than nothing.
One video a week is enough to build momentum over six months.